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Will Perform—co-created with Method founder Eric Ryan—is a new wellness line that offers daily muscle care solutions.
December 8, 2022
By: Christine Esposito
Editor-in-Chief
Serena Williams has teamed up with two CPG veterans to launch Will Perform, a line of clean, cruelty-free topical pain relief and daily muscle care solutions. The launch assortment will include five products spanning four categories. Williams' co-founders in the new venture, known as Will Perform Public Benefit Corporation, are Hank Mercier, a seasoned CPG executive and Will Perform's CEO, and Eric Ryan, the serial entrepreneur behind Method, nutrition brand Olly and first aid brand...
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